{"id":17341,"date":"2020-12-17T12:03:55","date_gmt":"2020-12-17T12:03:55","guid":{"rendered":"https:\/\/old.say-u.pt\/?page_id=17341"},"modified":"2023-07-07T17:07:52","modified_gmt":"2023-07-07T16:07:52","slug":"dinamizacao-de-eventos-para-jornalistas","status":"publish","type":"page","link":"https:\/\/old.say-u.pt\/en\/energizing-events-for-journalists\/","title":{"rendered":"PROMOTION OF EVENTS FOR JOURNALISTS"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-987495665 aligncenter\" src=\"https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-170653-300x143.png\" alt=\"\" width=\"565\" height=\"269\" srcset=\"https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-170653-300x143.png 565w, https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-170653-480x229.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 565px, 100vw\" \/><\/p>\n<p>An event deserves an organization worthy of and worthy of those who make and promote it. A <strong>Promoting Events for Journalists <\/strong>follows the same precept and has as its objective the dissemination and streamlining of a company's or institution's communication with the different media.<\/p>\n<p>To publish good content, of public interest, with the ideal of educating and informing without submitting to the dictatorship of the agenda and the simplifying generalization is what journalists are supposed to do after a <strong>Promoting Events for Journalists<\/strong>It is up to the company or institution to produce high quality content, taking care with advisory information and daring to surprise journalists, and consequently the media and their audience, with more complex content, ensuring that the information about the company or institution transmitted and promoted in the events is of quality and interest to reach the consumer audience.<\/p>\n<p>From the program to the invitation, from the announcement and dissemination, through protocol and cattering, a media event, and the rest <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Stakeholder\"><em>stakeholders<\/em><\/a>Whether in a business or institutional context, it deserves an organization that dignifies it and values those who carry it out, promote it, and disseminate it.<\/p>\n<p>The different types of media and their respective platforms are communication tools par excellence in a multidisciplinary strategy based on complementary approaches. The development and dissemination of journalistic content and selective approaches to the media allow the mass dissemination of information to a wide audience or the contact with a sectorial target through specialized publications.<\/p>\n<p>By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, <a href=\"https:\/\/old.say-u.pt\/en\/we-do\/\">SayU<\/a> awareness development around the brand and the organization.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Um evento merece uma organiza\u00e7\u00e3o digna e valorizadora de quem o realiza e promove. A Dinamiza\u00e7\u00e3o de Eventos para Jornalistas segue o mesmo preceito e tem como objetivo a divulga\u00e7\u00e3o e agiliza\u00e7\u00e3o da comunica\u00e7\u00e3o de uma empresa ou institui\u00e7\u00e3o junto dos diferentes \u00f3rg\u00e3os de comunica\u00e7\u00e3o social. Divulgar um bom conte\u00fado, de interesse p\u00fablico, com o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18965,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-17341","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17341"}],"version-history":[{"count":5,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17341\/revisions"}],"predecessor-version":[{"id":987495666,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/17341\/revisions\/987495666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18965"}],"wp:attachment":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}