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The press office is responsible for mediating the relationship between an individual, legal entity, public institution and the press. The main activity of the press office is to make the client stand out, to be news. To do this, it conducts research and seeks partnerships with newspapers, websites and magazines to publish notes, articles or reports, among other activities.<\/p>\n
It is one of the instruments of communication<\/a>\u00a0developed for the\u00a0organizations<\/a>and is inherent to the activities of the communication area. A\u00a0translation<\/a>\u00a0of\u00a0English<\/a>\u00a0publicity<\/em>\u00a0has nothing to do with\u00a0advertising<\/a>but with press relations, which in Portugal is completely within public relations, despite the fact that journalism is the basis of all public relations.\u00a0techniques<\/a>\u00a0used. One can imagine the vast world of organizational communication as a doll matrioska<\/em><\/a>in which the different fields of communication fit together.<\/p>\n Within the body of public relations is the press office, which, in addition to being the embryo of public relations itself, has the operational and pragmatic capacity to take advantage of the gaps in journalism.<\/p>\n Press office<\/strong> is a way of gaining editorial coverage in the media with a news and non-commercial appeal. You work for a client, who can be a private client or an institution. Companies,\u00a0natural persons<\/a> such as \"public figures\", doctors, lawyers, musicians and institutions and organizations such as state companies, municipalities<\/a>,\u00a0governments<\/a>,\u00a0parties<\/a>,\u00a0trade unions<\/a>,\u00a0clubs<\/a>,\u00a0non-governmental organizations<\/a>The media organizations, or individuals, among others, often use press relations services. The interest in the press office is generally determined by the generation of information of public interest.<\/p>\n Acting as a guarantee of increased notoriety and building messages that clearly expose the vision, values and positioning, SayU gives voice to the organization with communication marketing to maintain and increase its reputation.<\/p>\n\n\n\n