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O marketing and sustainability<\/strong> have great influence on each other. The increase in environmental concern has had a major impact on companies, while at the same time capturing the attention of consumers. Since this is a sensitive subject, it makes it easier to implement and publicize campaigns aimed at encouraging sustainability.<\/p>\n Implementing sustainable measures in organizations creates positive associations with the brand. In other words, a brand that becomes environmentally friendly and implements sustainable measures has a positive impact in the minds of consumers. O marketing and sustainability<\/strong> is a topic that has caught the attention of consumers and has been addressed with great focus by major brands, as a result of the demands of today's customers, who are concerned about the state of the planet and the future of the environment. From there, a very close relationship between marketing and sustainability<\/strong>.<\/p>\n Sustainable marketing acts directly in the design and production of a product or service, in a practice that must be encouraged by management, influencing staff and internal organization, in a change from the inside out. It is necessary to prioritize sustainability as an integral part of the company's culture and philosophy, engaging the internal public. Sustainability must be understood as a business strategy, it requires truth in the marketing actions that promote it, since there are customers willing to pay a higher price for sustainable products and services and it is great for generating loyalty.<\/p>\n Marketing and sustainability<\/strong> must be connected to add value\u00a0brand image and reputation<\/a>This is the basis for the success and growth of an organization.<\/p>\n