{"id":18877,"date":"2021-05-16T13:09:31","date_gmt":"2021-05-16T13:09:31","guid":{"rendered":"https:\/\/old.say-u.pt\/?page_id=18877"},"modified":"2023-07-07T17:10:52","modified_gmt":"2023-07-07T16:10:52","slug":"publicacoes-empresariais-e-corporativas","status":"publish","type":"page","link":"https:\/\/old.say-u.pt\/en\/business-and-corporate-publications\/","title":{"rendered":"BUSINESS AND CORPORATE PUBLICATIONS"},"content":{"rendered":"

\"\"<\/p>\n

Corporate Communications is a strategic activity for companies and their management. It includes the supervision of the press secretary, planning, implementation<\/a>\u00a0and conduct of the actions of\u00a0internal communication<\/a>\u00a0- which involves the internal public - and any relationship with the external public.<\/p>\n

Among these actions are Business and Corporate Publications<\/strong>This is essential for driving the goals of maintaining the company's reputation, as well as ensuring a coherent strategy for engaging with stakeholders.<\/p>\n

The Business and Corporate Publications<\/strong> encompass the care with the corporate image, that is, with the company's brand, and those responsible for these have a concern with the relationship between the company and its employees, as well as with society and its interlocutors, in a logic of opinion formation and members of a society, which may or may not help preserve the company's image.<\/p>\n

In an extremely competitive market, it is essential that organizations invest in Business and Corporate Publications<\/strong> in order to maintain its reputation and visibility among its stakeholders. stakeholders. <\/em>After all, more than keeping them informed about the main actions and achievements of the organization, these publications help to mobilize them so that the desired strategic objectives are achieved.<\/p>\n

In this sense, the choice of the most appropriate channels for the organization's different audiences is a function of\u00a0communication marketing<\/a> and so when you think about\u00a0Business and Corporate Publications<\/strong>The challenges are many.<\/p>\n

The different types of media and their respective platforms are communication tools par excellence in a multidisciplinary strategy based on complementary approaches. The development and dissemination of journalistic content and selective approaches to the media allow the mass dissemination of information to a wide audience or the contact with a sectorial target through specialized publications.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

A\u00a0Comunica\u00e7\u00e3o Empresarial\u00a0ou\u00a0Comunica\u00e7\u00e3o Corporativa\u00a0\u00e9 uma\u00a0atividade\u00a0estrat\u00e9gica para as empresas e respetiva gest\u00e3o. Dela fazem parte a supervis\u00e3o da assessora de imprensa, o planeamento, implementa\u00e7\u00e3o\u00a0e condu\u00e7\u00e3o das a\u00e7\u00f5es de\u00a0comunica\u00e7\u00e3o interna\u00a0\u2014 o que envolve o p\u00fablico interno – e qualquer relacionamento com o p\u00fablico externo. Entre estas a\u00e7\u00f5es destacam-se as Publica\u00e7\u00f5es Empresariais e Corporativas, essenciais para a condu\u00e7\u00e3o dos […]<\/p>\n","protected":false},"author":3,"featured_media":18858,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-18877","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/18877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=18877"}],"version-history":[{"count":3,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/18877\/revisions"}],"predecessor-version":[{"id":987495672,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/pages\/18877\/revisions\/987495672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media\/18858"}],"wp:attachment":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=18877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}