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Clipping<\/strong> is an English expression that defines the process of selecting news<\/a>\u00a0at\u00a0newspapers<\/a>,\u00a0magazines<\/a>,\u00a0websites<\/a>\u00a0and other media, usually print, to result in an overview of issues of interest to a particular organization. This type of work can also be done on social networks, blogs, digital newspapers, radio and television. For this, there are numerous tools that contribute to the agility of the work.<\/p>\n Clipping <\/strong>is a continuous process of monitoring, analyzing and archiving mentions made in the media<\/em> to a certain brand, company or other names and expressions used in a communication campaign and is an activity also known as \"news monitoring\" or \"media monitoring\". media<\/em>).<\/p>\n The service of clipping<\/strong> is often hired by companies that have a presence in media<\/em>Whether it is the popularity of the brand, the role it plays in society, or its active work in media<\/em> This is done by in-house or outsourced communication and press agencies in the agency model.<\/p>\n Whatever the nature of the brand being monitored, the work of clipping<\/strong> is almost always done by companies specialized in this activity or, in a more simplified way, by the press offices themselves, being a process developed by each organization.<\/p>\n