{"id":987495041,"date":"2023-06-06T15:23:18","date_gmt":"2023-06-06T14:23:18","guid":{"rendered":"https:\/\/old.say-u.pt\/?post_type=servicos-sayu&p=987495041"},"modified":"2023-06-06T15:23:18","modified_gmt":"2023-06-06T14:23:18","slug":"gestao-da-relacao-com-jornalistas-e-ocs","status":"publish","type":"servicos-sayu","link":"https:\/\/old.say-u.pt\/en\/servicos-sayu\/relationship-management-with-journalists-and-ocs-2\/","title":{"rendered":"Relationship Management with Journalists and OCS"},"content":{"rendered":"

\"Relationship<\/p>\n

Communication marketing disseminates corporate stories and ideas that are unknown to journalists and that institutional managers are unable to get to the right journalist, in the right media outlet and at the right time.<\/p>\n

A Relationship Management with Journalists and OCS<\/strong> trata da procura de oportunidades medi\u00e1ticas em fun\u00e7\u00e3o das necessidades. Com a comunica\u00e7\u00e3o digital e as potencialidades da web, a rela\u00e7\u00e3o entre Jornalista e Rela\u00e7\u00f5es P\u00fablicas passou a ser uma rela\u00e7\u00e3o \u2018p\u00fablica\u2019, os planos de comunica\u00e7\u00e3o dos profissionais de Rela\u00e7\u00f5es P\u00fablicas passaram a ter uma vertente mais estrat\u00e9gica.<\/p>\n

Apesar de o digital ter impactado Relationship Management with Journalists and OCS<\/strong>, o estabelecimento de rela\u00e7\u00f5es offline \u00e9 mais relevante e importante para o prop\u00f3sito de promo\u00e7\u00e3o de rela\u00e7\u00f5es duradouras e de confian\u00e7a, sendo que o ambiente online apenas estimula o que j\u00e1 existe. A rela\u00e7\u00e3o online estimula uma rela\u00e7\u00e3o sim\u00e9trica bidirecional, onde h\u00e1 mais comunica\u00e7\u00e3o e partilha, e o online proporciona novas ferramentas de trabalho, assim como pr\u00e1ticas, contribuindo para uma comunica\u00e7\u00e3o mais eficaz.<\/p>\n

The digital context streamlines the relationships between Public Relations professionals and Journalists, but these relationships will only be reliable if created in person. With digital, new players <\/em>in the communication process, which allows them to bypass journalistic barriers in the process of disseminating communications.<\/p>\n

There are several ways for an organization to make its presence felt in the media landscape: negotiating media coverage which will then be reconverted into an advertising spot (clipping<\/em><\/a>); advertising exchange, where the organization develops an article in exchange for an advertising page in the medium; sponsoring<\/em><\/a>sponsorship, which aims to associate a brand with an event; patronage, as a strategic intervention that illustrates and extends the company's culture; lobbying<\/em>, which is seen as an influence strategy; and creation of projects, programs and events.<\/p>\n

By implementing Marketing Communication actions aimed at transforming the information conveyed about products and services into perceptions about their attributes and positioning, SayU<\/a> awareness development around the brand and the organization.<\/p>","protected":false},"featured_media":0,"template":"","class_list":["post-987495041","servicos-sayu","type-servicos-sayu","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/servicos-sayu\/987495041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/servicos-sayu"}],"about":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/types\/servicos-sayu"}],"wp:attachment":[{"href":"https:\/\/old.say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=987495041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}