{"id":19599,"date":"2021-12-02T13:10:14","date_gmt":"2021-12-02T13:10:14","guid":{"rendered":"https:\/\/old.say-u.pt\/?page_id=19599"},"modified":"2023-07-07T18:13:27","modified_gmt":"2023-07-07T17:13:27","slug":"seo-2","status":"publish","type":"page","link":"https:\/\/old.say-u.pt\/fr\/seo-2\/","title":{"rendered":"R\u00c9F\u00c9RENCEMENT"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-987495741 aligncenter\" src=\"https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-181139-300x156.png\" alt=\"\" width=\"506\" height=\"263\" srcset=\"https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-181139-300x156.png 506w, https:\/\/old.say-u.pt\/wp-content\/uploads\/2023\/07\/Captura-de-ecra-2023-07-07-181139-480x249.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 506px, 100vw\" \/><\/p>\n<p>SEO significa otimiza\u00e7\u00e3o de mecanismo de pesquisa. SEO \u00e9 o <a href=\"https:\/\/old.say-u.pt\/fr\/2018\/02\/14\/seo-e-marketing-de-conteudo\/\">processus<\/a> associ\u00e9 \u00e0 des actions et \u00e0 des m\u00e9canismes permettant \u00e0 un site ou \u00e0 un contenu d'\u00eatre mieux class\u00e9 dans les recherches en ligne.<\/p>\n<p>A principal diferen\u00e7a entre SEO e publicidade paga \u00e9 que SEO envolve classifica\u00e7\u00e3o \u201corg\u00e2nica\u201d, o que significa que n\u00e3o pagamos para estar naquele espa\u00e7o. A otimiza\u00e7\u00e3o de mecanismos de pesquisa significa destacar um conte\u00fado online e otimiz\u00e1-lo de forma a que mecanismos de pesquisa como o Google o apresentem no topo da p\u00e1gina quando algu\u00e9m pesquisar por um termo associado.<\/p>\n<p>Quando se trata de SEO mais amplo, h\u00e1 dois caminhos igualmente importantes: SEO on-page e SEO off-page.<\/p>\n<p>O SEO on-page trata da constru\u00e7\u00e3o de conte\u00fado para melhorar a sua classifica\u00e7\u00e3o. Isto significa incorporar palavras-chave nas p\u00e1ginas e conte\u00fado, escrever conte\u00fado de alta qualidade regularmente, garantir que as <em>m\u00e9tabalises<\/em> et les titres sont riches en mots-cl\u00e9s et bien r\u00e9dig\u00e9s, entre autres facteurs.<\/p>\n<p>L'optimisation off-page est l'optimisation qui a lieu en dehors du site lui-m\u00eame, comme la conqu\u00eate de <em>liens retour<\/em>. Esta parte da equa\u00e7\u00e3o envolve a constru\u00e7\u00e3o de relacionamentos e a cria\u00e7\u00e3o de conte\u00fado que as pessoas queiram partilhar. Embora exija esfor\u00e7o, \u00e9 essencial para o sucesso do SEO.<\/p>\n<p>Il s'agit d'un \u00e9l\u00e9ment fondamental de la <a href=\"https:\/\/mangools.com\/blog\/learn-seo\/\">marketing num\u00e9rique<\/a> car chaque jour, des millions de personnes effectuent des recherches en ligne, g\u00e9n\u00e9ralement dans le but commercial de trouver des informations sur des produits et des services. La recherche est souvent la principale source de trafic num\u00e9rique pour les marques et compl\u00e8te les autres canaux de marketing. Une plus grande visibilit\u00e9 et un meilleur classement dans les r\u00e9sultats de recherche que la concurrence peuvent donc avoir un impact important sur les r\u00e9sultats financiers.<\/p>\n<p>Cependant, les r\u00e9sultats de recherche ont \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es pour fournir aux utilisateurs des r\u00e9ponses et des informations plus directes, plus susceptibles de les maintenir sur la page de r\u00e9sultats plut\u00f4t que de les diriger vers d'autres sites.<\/p>\n<p>En bref, c'est la base d'un \u00e9cosyst\u00e8me marketing holistique. En comprenant ce que veulent les utilisateurs de votre site, vous pouvez mettre en \u0153uvre ces connaissances dans des campagnes (payantes et organiques).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO significa otimiza\u00e7\u00e3o de mecanismo de pesquisa. SEO \u00e9 o processo associado a a\u00e7\u00f5es e mecanismos para ajudar um site ou conte\u00fado a ter uma classifica\u00e7\u00e3o mais elevada na pesquisa realizada online. A principal diferen\u00e7a entre SEO e publicidade paga \u00e9 que SEO envolve classifica\u00e7\u00e3o \u201corg\u00e2nica\u201d, o que significa que n\u00e3o pagamos para estar naquele [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19572,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19599","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/pages\/19599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/comments?post=19599"}],"version-history":[{"count":3,"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/pages\/19599\/revisions"}],"predecessor-version":[{"id":987495742,"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/pages\/19599\/revisions\/987495742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/media\/19572"}],"wp:attachment":[{"href":"https:\/\/old.say-u.pt\/fr\/wp-json\/wp\/v2\/media?parent=19599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}