by mink | May 10, 2016 | #4PRGeeks
Reputation is a crucial element in determining customer conversion rates. We're not the only ones spending resources on communication, our competitors are doing exactly the same and the brand's potential customers are...
by mink | Apr 28, 2016 | #Movers&Shakers
The Documented Effects of Loss of Reputation Two years after the release of Blackfish, a documentary that attacked SeaWorld over its treatment of orcas held in captivity, the water park is still dealing with a decline in the number of...
by mink | Apr 28, 2016 | #SuccessSteps
Creating and maintaining a positive online reputation is vital to business success. You need people talking about the organization and customers who have positive opinions about the organization's relationship. In the best case scenario you can count on online reviews...
by mink | Apr 28, 2016 | #4PRGeeks
Brand vs Reputation. Your brand is what you manage. Your reputation is the outward perception of it. A brand can be defined as what it means in the minds of the people it is trying to reach, influence and encourage to action. It does not mean what the...
by mink | Apr 18, 2016 | #SuccessSteps
To use storytelling as an integral part of a content strategy, it becomes necessary to create relevant stories that stimulate interest, something that enhances contact with the identified target audience. Viral topics are a sure way to grab the attention of...
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