by mink | May 31, 2016 | #Movers&Shakers
But after all, what is the "B-BÁ-BÁ" of Communication? This will always be a challenge for companies to find the perfect combination between creativity, size, stage, and available resources, given the constant evolution and demands of the market. But to ...
by mink | May 26, 2016 | #SuccessSteps
Reputation management seems to be becoming a thing of the past. The era of reacting to crises with reactive strategies is over and discover how a brand can use a proactive approach to turn reputation into a valuable marketing strategy....
by mink | May 19, 2016 | #SuccessSteps
It is understandable that a customer would rather purchase a product or service with great reviews than from a business marked by negative reviews. This is why an organization must pay attention to ensuring that it has a positive online reputation - and...
by mink | May 17, 2016 | #4PRGeeks
Why should reputation be a marketing priority? What people say about your organization online has become the most important reflection of the quality, trustworthiness and competence of your organization. It doesn't matter what your sector of activity is. A study...
by mink | May 12, 2016 | #SuccessSteps
By putting trust-building mechanisms in place, those responsible for communication in an organization can play a key role in maintaining public loyalty during a crisis situation that has an impact on the brand's reputation and...
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