by mink | Feb 6, 2019 | #PRExperts
Valuing the particular and authenticity The current communication landscape poses huge challenges to public relations professionals. What is the right strategy in order to assert and enhance the media presence of our brand? The valorization of...
by mink | Feb 5, 2019 | #What we Communicate
FMCG surpassed 9 billion euros Manufacturer's brands surpass retailer's brands Christmas follows the growth trend Lisbon, February 2019 - In 2018, FMCG surpassed 9 billion euros,...
by mink | Jan 31, 2019 | #Movers&Shakers
Planning a campaign - Know the risks and benefits Reputation is one of the most precious assets of any organization. It is a process that takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign...
by mink | Jan 31, 2019 | #Movers&Shakers
Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
by mink | Jan 31, 2019 | #Movers&Shakers
Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...
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