by mink | Jan 31, 2019 | #Movers&Shakers
Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...
by mink | Jan 31, 2019 | #4PRGeeks
Media Relations - How to cultivate one? One of the main concerns of any communication professional should be to create an excellent relationship with the media. Regardless of the area or organization in question, journalists are one of the main...
by mink | Jan 31, 2019 | #4PRGeeks
According to a study carried out in 2016 by PwC, 64% of CEOs consider social responsibility to be essential to the success of their business activity. It's quite curious to realize that the managers themselves already recognize the importance of applying this type of...
by mink | Jan 31, 2019 | #4PRGeeks
What to do when a spokesperson makes a mistake? Public speaking is not an easy task at all and we can even say that it is relatively easy for our organization's spokesperson to make a mistake when making a statement to the press. However, in addition to...
by mink | Jan 31, 2019 | #4PRGeeks
Evaluating results as part of the success of a PR campaign Evaluating the results of a communications professional's work is an essential part of their job. There are countless ways of doing this: the number of references, the type of media...
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