by mink | Feb 8, 2018 | #PRExperts
Trends : The customer is central to business today. Trends show us that we look negatively on an organization that doesn't make the customer the center of its business vision, the way it thinks about it and how it develops it. But do we really understand...
by mink | Feb 8, 2018 | #4PRGeeks
The gap between what customers expect from brands and what they actually offer is one of the main challenges in today's marketing context. Some brands have established customer contact points and feedback platforms, but the...
by mink | Feb 8, 2018 | #Movers&Shakers
Uber - The importance of customer experience Any organization should perceive its customers, partners and market contacts as potential influencers. But for this to translate into an effective marketing strategy, it's important to understand why...
by mink | Feb 8, 2018 | #SuccessSteps
Customer feedback Most organizations tend to evaluate themselves positively in the context of customer experience, as they focus on obvious metrics such as the number of phone calls answered or the speed of response. However, an analysis of...
by mink | Feb 7, 2018 | #Movers&Shakers
According to an article in Visão magazine, the new "made in Portugal" brands are making headlines. They are fresh and synonymous with entrepreneurship, innovation and good communication. They have arrived and found their place in the market. Today we highlight...
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