#SuccessSteps | Know what consumers value in a product

#SuccessSteps | Know what consumers value in a product

According to Nielsen's international report "Global Survey Premiumization", 33% of Portuguese people have improved their financial situation in the last 5 years. This leads us to conclude that their purchasing power has consequently increased and that they increasingly value...
Digital engagement

Digital engagement

Engagement To understand the results we are having with the strategy and actions being implemented, it is necessary to evaluate our performance. In other words, if you want to understand your audience's feedback, you need to evaluate their engagement with your strategy and actions...
ROC are a guarantee of trust and credibility

ROC are a guarantee of trust and credibility

José Rodrigues de Jesus took office today as the new President of the Association of Statutory Auditors (OROC) for the 2018-2020 term. The Minister of Finance pointed out the relevant role of Auditors as a guarantee of confidence in the economies and credibility of the...

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