First impressions

First impressions

  It's been five minutes since the vacancy opened and the company has already received far more applications than it expected. This is today's reality and, as such, candidates need to know how to win their place. The first step is through the CV...
Where the maze ends and the brand begins - IKEA

Where the maze ends and the brand begins - IKEA

Who hasn't walked into a Swedish brand's store and instantly felt the mixed emotions of being trapped inside a decorating labyrinth and in Dreamland? IKEA, or the largest chain of materials and junk for the home, as you prefer to call it, is one of the...
The problem of identification

The problem of identification

The product is a necessity, but the brand is a choice. We live in a world where there is no shortage of options, and they are growing every day. The market is not for turtles, only lions enter and remain. The challenge for brands is to be the first. Products and services...
Capturing perfection - Instagram

Capturing perfection - Instagram

Launched in 2010, the multimedia network Instagram is now one of the most popular. It has the ability to make people fall in love and lust. Since it's a photo-sharing network, the challenge is to take the perfect picture: classy and at the right angle. There are tutorials you can...

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