by mink | Feb 1, 2017 | #Movers&Shakers
We think of beauty and skincare products and one of the first brands that springs to mind is DOVE. Doing the same exercise, but in the opposite way, what happens is that DOVE is also automatically associated with beauty and skincare products that are reliable and...
by mink | Jan 31, 2017 | #4PRGeeks
In an ideal world, the financial return and the ability of all forms of communication to influence the public would be precisely calculated, and deciding marketing strategy would be simple. In reality, there are multiple, and usually imperfect, processes...
by mink | Jan 26, 2017 | #SuccessSteps
Whether you have created your own blog on the WordPress platform, or you have used outside vendors to create a professional website, you certainly have access to daily, weekly and monthly backoffice analysis information. So you can start by analyzing...
by mink | Jan 25, 2017 | #Movers&Shakers
Addvocate provides data about the people who share the content made available through various social media platforms. This data can be invaluable for creating an effective content marketing strategy and guiding the work of the...
by mink | Jan 24, 2017 | #4PRGeeks
As the external marketing environment becomes more complex, so must the internal environment. Managers and other professionals historically had a small number of communication channels; these are now in the dozens, and this number...
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